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Buyer Beware


Not All LEDs are

the Same! 


Top Tips to Avoid Disappointment when buying LEDs…

Often when people are switching to LED lighting they are not sure how to choose the lights they need or want. Buying a bulb which does not match your needs can often lead to disappointment and a perception that LEDs are not for you.

To avoid these pitfalls we have created a guide with a few pointers on how to understand what you need and then choose the correct light or bulb. By following these simple guidelines you will get up to 90% savings on your lighting bills and have many happy years of savings!  



Not all LEDs are the same, so Buyer Beware! The old saying of “buy cheap, buy twice” can be true here. We only offer the highest quality bulbs and lights which are both manufactured and tested for quality and performance in our certified factories before dispatch.

As a second phase of testing we randomly test bulbs before dispatch to ensure they arrive with you in the best possible condition.

Don’t be caught out by suppliers who offer low grade lights and follow the philosophy “stack them high and sell them cheap”. These LEDs are usually inefficient with low light output and a shorter life span, offering poor lighting and leading to disappointment.

Avoid disappointment and make an informed purchase.



It can be difficult to compare LEDs on a like for like basis as their output can be quoted in lumens, candellas or watt equivalent of standard bulbs. We always offer guidance on the light output by comparing it to the Watt equivalent of a standard bulb that you are probably more used to. You will notice however that there can be a variation in the lumens figure for each suggestion, so it’s always worth checking the lumens figure too before making your choice.

So, if for example you want a 50W equivalent replacement GU10 but you’d like it to be as bright as possible then you would choose the bulb which has the highest lumens output. That way you can be sure that you are getting the best match of light output for your needs.

Some suppliers mark cheap bulbs as suitable for example 50W replacement, but in reality the bulb has a low light output. Don’t get caught out by this - Check this by comparing the lumen output of bulbs you are considering and you will often find a much lower light output and shorter bulb life.

Also a lot of the cheaper LEDs on the market simply offer low light outputs e.g. 35W to 45W equivalent range with low lumens figures. When these bulbs are installed people are often disappointed as they are not getting the lighting that they expected.

Choose the correct bulb which is efficient and has a high light output and you can be sure that you have chosen the best light for your needs.



This is not something that is normally considered when choosing standard lights. On our product information we indicate whether the light beam is wide angle, medium angle or focused angle. Others are following our lead on this guidance.

To choose which is best suited to you, first consider where you want your bulb to go and what it is lighting.  A wide angle beam is good for general lighting of a larger area so tends to be more suitable for lighting rooms or hallways for example. A wide angle bulb provides a consistent spread of light over a larger area so is a common choice for lights located overhead. A medium or focused angle bulb will provide a narrower area of light and are effective for lighting a smaller area, e.g. under cabinets or a picture for example.

Consider the desired light angle of your application and then you can choose the light which offers you the best service.



This is something people are not used to considering. With standard light bulbs you generally select the wattage of bulb you wanted and you put in in. When it is switched on you had to live with whatever light it provided . Not any more!

One of the many great things about LED lights is you can choose the light colour effect you want. Typically light colour is referred to warm white, cool white or from a selection of colours e.g. red, green, blue etc.

Most typical lighting applications are either warm or cool white. The technical minded of our customers will be looking at the colour temperature of the lights expressed in kelvin (K). Warm white is in the range 2700K to 3500K and cool white is 4000K to 4200K.

Light colour is usually a matter of personal preference. Warm white is closer to what we are used to at home and work environments. It tends to be softer and has a more yellow colour to it. Cool white offers a more crisp light and tends to be close to day light effect. For a visual comparison of the colours see the colour comparison pictures in our product pages.

You now have more control to choose the light effect that you want.



So in summary always consider what you want to use your lights for first.

Then choose a high quality efficient bulb that will offer a high light output and many years of reliable use. You will enjoy peace of mind and avoid disappointment by always making an informed purchasing decision.

In fact as well as saving up to 90% on your lighting bills and offering products with up to 20 years life, we are confident that you will be delighted with your LED products purchased here.